14 Days Journey to GEO – Day 2

Yesterday, you began the 14 Days Journey to Generative Engine Optimization.

An important note is that this journey will teach you all you need to know about AEO and GEO, so all your “AI Search” efforts are going to bring results for the brands you’re working on.

Step 1 was to join the GEO Academy by AISQ Growth

Step 2 was to join the Journey Team, so you can get a lot of valuable support from other people taking this journey right now!

For today:

Know that we didn’t change the Journey from SEO to GEO, because we wanted to. It would have been comfortable to keep training people the way we’ve always trained them. However, that would have been highly irresposible!

This isn’t about: things are changing.

It’s more like: everything has already changed. Even the usage of LLMs.txt inside Squirrly SEO.

Have a look here.

Since that moment in time, many things have already changed. The Search Engine Journal had written back then that I was the only honest person in SEO not trying to hype up the important of the LLM text file.

Well, that was true back then, but since May 2026 many things changed very fast. Also: September 2025 to May 2026, we kept experimenting with results for our clients (see ChatGPT results we’ve been bringing here). We had Local SEO clients, ecommerce clients, small businesses, content businesses, SaaS tools made by other founders and even one of the most influential Social Media agencies in the United Kingdom. We started getting them recommended by the AIs.

When I saw the results, I knew this had to be taken seriously. WHY?

Here’s the important take-away in Day 2 of your Journey to GEO.

We did 70% of content for SEO. And 30% of content for AEO / GEO. Some clients pushed back against this at the time, but I personally promised them it would work!

Why the push back? – well… it’s because what you write for becoming recommended by ChatGPT, Perplexity, Claude, Google AI Overviews follows a very different method of writing and a very different workflow of content production than what you need to do with general content marketing, or marketing materials made for SEO ranking.

Even super high quality SEO content, with full compliance with Google’s Helpful Content Updates still read very different than high quality GEO content that the AIs cite when telling users their best recommendations.

The rules are very different!

The types of content are very different!

The speed at which you publish new content also needs to change.

And what most people still don’t know is the importance of Entity Data.

For day 2, focus on reading this important blog post. It will change the way you think about writing on your site, your blog and your social media profiles.

This is key to beginning to understand how to work with Generative Engine Optimization.