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Meta has launched Muse Image, a new AI image generator from Meta Superintelligence Labs, available for free through the Meta AI app, Instagram Stories, and WhatsApp. The tool can generate and edit images, offer preset prompts, support ad creation, help users visualize furniture in spaces, and power new AI effects for Instagram Stories.
But the rollout is already drawing criticism because one feature allows users to manipulate images from another person’s public Instagram profile by tagging them. Critics are raising privacy concerns, especially because Meta’s policy says users may not be notified when their Instagram content is used in AI-generated content.
Muse Image was built by Meta Superintelligence Labs and was internally code-named Mango.
The feature is available through Meta AI, Instagram Stories, and WhatsApp.
Muse can generate images, edit photos with prompts, create AI effects, support custom ads, and help visualize interior decorating ideas through Facebook Marketplace integration.
The most controversial feature allows users to create AI images using another public Instagram user’s photos by tagging them.
Meta says users “have control” and can disable this type of use through settings.
The feature is opt-out by default, which is a major reason users are uneasy.
Meta is also developing Muse Video.
The backlash is amplified by Meta’s past privacy controversies, including the 2019 FTC fine related to Cambridge Analytica and the 2021 shutdown of Facebook’s facial-recognition system.
“Pulling real users into generated photos without explicit consent is a privacy landmine waiting to detonate.”
“People may be able to create content with your Instagram content using AI features at Meta.”
“You will not be notified about content created using AI features at Meta.”
“Ask it to mock up an image of you in front of a historical landmark, cleanly erase a photobomber from the background of a shot, or write a custom prompt to build a functional QR code.”
The main tension is not whether Muse Image can create useful or playful AI visuals. It clearly can. The issue is consent.
By allowing public Instagram photos to be pulled into AI-generated content unless users disable the feature, Meta is walking into a sensitive privacy debate. The article frames this as part of a broader pattern: Meta offering broad use of people’s data unless they actively turn it off.
The controversy could also shape how users and regulators respond to Meta’s wider AI ambitions, especially as Muse Video is already in development and Meta continues expanding its AI products and infrastructure.
Source: https://techcrunch.com/2026/07/07/meta-rolls-out-muse-a-new-ai-image-generator/
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