AISQ Progress Update #7 – AI Discovery Is Changing Everything, and GEO Academy Is Here to Help You Keep Up

If you’ve been wondering whether ChatGPT, Perplexity, Claude, and Google AI Overviews are changing how businesses get found online — the answer is yes, and it’s happening faster than most people realize.

This rundown covers two recent updates from the AISQ┃Squirrly team: a breakdown of how AI platforms are reshaping business discovery, and the official launch of Module 1 of the GEO Academy. Let’s get into it.

AI Platforms Are Becoming the New Front Door for Business Discovery

The way potential customers find businesses is shifting in a big way. ChatGPT, Perplexity, and Google AI Overviews are no longer just novelty tools — they’re actively driving new revenue for businesses across industries, from roofing and auto services to SaaS, marketing agencies, and photographers.

The AISQ┃Squirrly team has been working with clients across these verticals and has seen firsthand how powerful these platforms can be when you know how to show up on them. To help make sense of all the noise around AEO and GEO, two videos have been put together that walk you through why discovery is changing and what it means for your business.

This one is worth setting aside some time for.

Check out the full article and watch the videos here.

GEO Academy Module 1 Is Live, and It’s Built Differently

After weeks of planning, meetings, and a lot of back-and-forth about structure, Module 1 of the GEO Academy is officially online. The team’s primary goal was NOT to dump a pile of tactics on you — it was to build something that actually helps things click.

Each lesson follows a framework designed to help you spot what’s already happening in your own business and guide you through the changes you’ll need to make to stay competitive.

AEO and GEO have been brought together under one roof to keep things clear and connected rather than fragmented. Module 2 is already in development and will dig into how AI platforms like ChatGPT and Perplexity decide who gets recommended — and what the team has learned from real client results dating back to September 2025.

Read the story behind Module 1’s launch here.

It’s an exciting moment for anyone trying to figure out how to stay visible in a world where AI is becoming the first stop for buyers. Stay tuned; Module 2 is on its way!