Pinterest has rolled out new generative AI tools for advertisers, expanding its Pinterest Performance+ suite to enhance product imagery with AI-generated backgrounds. 

The move follows in the footsteps of competitors like Amazon and Google, enabling advertisers to transform flat or blank backgrounds into dynamic lifestyle visuals. 

Alongside these updates, Pinterest is introducing new promotional tools and enhanced bidding options to help advertisers optimize for value.

Early adopters, such as Walgreens, have already seen significant improvements in clickthrough rates and cost-efficiency using these AI-enhanced visuals. 

Key Points:

  • Pinterest introduces generative AI to improve product imagery for advertisers.
  • The AI tool transforms plain backgrounds into more engaging lifestyle imagery.
  • Similar to tools already launched by Amazon and Google.
  • Walgreens tested the technology and reported impressive improvements in performance metrics.
  • Pinterest also adds new promotional features and improved bidding options for advertisers.

Key Quotes:

  • Advertisers will now be able “to turn white, blank, or flat backgrounds into lifestyle imagery.”
  • Walgreens reported a “55% higher clickthrough rate and 13% lower cost-per-click using the AI-generated backgrounds compared with the standard white backgrounds.”
  • Pinterest claims early tests showed a “64% decrease in cost per action and a 30% increase in conversion rates, alongside a 1.8x return on ad spend.”

Pinterest’s expansion into generative AI underscores the growing trend of tech companies leveraging AI to enhance advertiser capabilities. 

By allowing brands to quickly and easily upgrade their product imagery, Pinterest is offering a tool that could drive higher engagement and better returns on ad spend. 

The rollout of promotional features and enhanced bidding options further signals Pinterest’s commitment to delivering more personalized and effective advertising experiences, helping businesses of all sizes optimize their digital marketing strategies.


Source: https://techcrunch.com/2024/10/01/pinterest-rolls-out-genai-tools-for-product-imagery-to-advertisers/

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