Pinterest has rolled out new generative AI tools for advertisers, expanding its Pinterest Performance+ suite to enhance product imagery with AI-generated backgrounds.
The move follows in the footsteps of competitors like Amazon and Google, enabling advertisers to transform flat or blank backgrounds into dynamic lifestyle visuals.
Alongside these updates, Pinterest is introducing new promotional tools and enhanced bidding options to help advertisers optimize for value.
Early adopters, such as Walgreens, have already seen significant improvements in clickthrough rates and cost-efficiency using these AI-enhanced visuals.
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Pinterest’s expansion into generative AI underscores the growing trend of tech companies leveraging AI to enhance advertiser capabilities.
By allowing brands to quickly and easily upgrade their product imagery, Pinterest is offering a tool that could drive higher engagement and better returns on ad spend.
The rollout of promotional features and enhanced bidding options further signals Pinterest’s commitment to delivering more personalized and effective advertising experiences, helping businesses of all sizes optimize their digital marketing strategies.