OpenAI is working on turning ChatGPT into a deeply personalized “super-assistant” that users can access anywhere—from the website and mobile apps to phone calls, emails, and even through Siri. The goal? An AI assistant that knows you intimately and helps with everything from scheduling meetings to writing code. This vision was outlined in a 2024 internal document revealed during the DOJ’s antitrust case against Google. Recent leadership moves and product updates show OpenAI is serious about becoming a dominant consumer AI platform.

Key Points:

• OpenAI plans to make ChatGPT a universal, emotionally intelligent assistant tailored to individual users.
• Access points will include OpenAI’s platforms and third-party tools like Apple’s Siri.
• Tasks handled will range from simple Q&A and calendar management to complex coding.
• The assistant will function like “a smart, trustworthy, emotionally intelligent person with a computer.”
• COO Brad Lightcap envisions an “ambient computer layer” that removes the need for screens.
• OpenAI’s acquisition of AI hardware startup io and the hiring of Fidji Simo (former Instacart CEO) as CEO of Applications signal a focus on consumer-ready AI products.
• The new Applications division will ensure OpenAI’s tech reaches users in impactful ways.

Key Quotes:

• “One that knows you, understands what you care about, and helps with any task that a smart, trustworthy, emotionally intelligent person with a computer could do.” — OpenAI internal document
• “We want to build AI that is truly personal.” — Brad Lightcap, COO of OpenAI
• “I think we have the opportunity here to kind of completely reimagine what it means to use a computer.” — Sam Altman, CEO of OpenAI
• “OpenAI clearly wants to own the consumer platform.” — Julia Huang, Vesey Ventures

Implications:

OpenAI is positioning itself to redefine how we interact with computers. By integrating AI into every facet of daily digital life and making it emotionally intelligent and task-savvy, the company could leapfrog traditional platforms and reshape the future of personal computing. With seasoned consumer tech leadership and a strong push toward usability, OpenAI isn’t just chasing innovation—it’s aiming to become the operating system for your life.

Source: https://www.pymnts.com/news/artificial-intelligence/2025/openai-aims-develop-super-assistant-available-through-many-channels/

AISQSquirrly

I am yourGateway

Gateway to AI Adoption. This is the Future of Marketing.