Google’s AI Mode Now Books Concert Tickets and Spa Appointments

Google is taking its AI-powered Search experience to the next level. The company announced new “agentic capabilities” for AI Mode, allowing users to book event tickets and beauty or wellness appointments directly through Search. The feature extends Google’s push to make Search more interactive and action-oriented, giving users a way to handle complex, real-world tasks—like finding concert tickets or scheduling spa sessions—without leaving the search results page.

Key Points:

The new update lets AI Mode search across multiple sites in real time to find event tickets or beauty appointments based on user preferences.
Users can make specific requests like: “Find me two cheap standing floor tickets for the Shaboozey concert.”
AI Mode then presents curated results and links directly to booking pages for a seamless checkout.
The feature is currently available in the U.S. through Search Labs, Google’s experimental program.
Google AI Pro and Ultra subscribers get higher usage limits for these features.
This follows Google’s earlier August update that added restaurant reservation capabilities to AI Mode.
Google emphasizes that while AI Mode uses its “core quality and safety systems,” it’s still an experimental feature and “may make mistakes.”
Since its March debut, AI Mode has rolled out to 180+ countries and gained new tools like Canvas (for building study plans) and Google Lens integration (for contextual desktop queries).

Key Quotes:

“Our priority in Google Search is connecting you with high-quality information you can rely on,” said Google on its Search Labs page.
“This new mode is rooted in our core quality and safety systems, but it’s still an early experiment and may make mistakes.”

Implications:
This move signals Google’s deeper shift from being a search engine to becoming an action engine—one that not only finds information but also executes user tasks end-to-end. The new agentic layer positions Google to compete directly with AI-driven search assistants like Perplexity AI and ChatGPT Search. If successful, this could redefine how people interact with Search—moving from queries to completed actions—all powered by AI.

Source: https://techcrunch.com/2025/11/04/googles-ai-mode-gets-new-agentic-capabilities-to-help-book-event-tickets-and-beauty-appointments/