14 Days Journey to GEO – Day 5

We’ll be trying to look at the solution today for the big gap in online visibility and the loss of traffic and clients for many businesses all over the world.

We all know that we have solid chances now, thanks to the fact the new kind of search doesn’t work like the old one anymore, and thanks to the fact that the AIs perform web searches, so we don’t need to wait and hope to be included in LLM training data.

For today, go and open up Lesson 3 of the GEO Academy.

Lesson 3 puts everythin we’ve been discussing so far into perpestive.

It also start giving the clear hints for why we’ve changed Squirrly SEO over to GEO Plugin by Squirrly SEO. Important mention: Holistic SEO is still possible with GEO Plugin by Squirrly SEO, and our site for the GEO Plugin shows that in a different section.

GEO is the work of making sure that the entire ecosystem of information that exists about your business — across your website, your social profiles, your directory listings, your reviews, the articles that mention you, the conversations that reference you — is rich enough, consistent enough, and current enough that AI systems learn to see you as a credible, trustworthy authority in your space.

GEO Plugin from Squirrly SEO will start helping you implement some of what you learn today.

It’s important to note that your website also needs at least 3 active social media profiles. That is our recommended minimum for making GEO work for you. If you keep only publishing on one site, it will not work well for your online presence.

After that, having active social profiles that only post about industry news or industry talk is sure to work for your human audience, but it will not work for GEO. And to be hones, if you start doing what I’ll say soon, your humans will start loving your profiles and your brand more because it will reduce confusions.

On social media, you need to have specific posts that specifically name what you provide. The more data the better What you provide. Who you provide it with. What’s the team? Do you have any experience? What’s the proof of your brand doing the real work? What’s the proof of real clients benefiting from that work?

Most social media profiles that we study completely fail the Entity game and also completely fail to provide fresh content around real proof of work being done. There is a weird trend of trying to do videos that are funny and that might “go viral”, but those won’t help the leat bit with GEO. It won’t help any of the “fans” your brand has already nurtured. Real posts about real things you offer and about the people you serve are what will move the needle. Everything else is mostly noise.

Of course, that doesn’t mean you need to drop the social media posts that promote URLs to your blog posts or services pages. Those also help to eliminate confusion and they also serve to strengthen the connection between all entities.

That said, now you can continue with Lesson 3 for today. You will get tons of useful details on how to structure site content. Structure it the way we write in the lesson, and the AIs will start trusting your content.

You will also get the first ideas on how to connect your main entities, so that you can begin removing entity confusions starting today.