AISQ Progress Update #13 – Smarter Store Search, Stronger Security, and a New Era of Automated Marketing

We’ve been working on some big changes across our products, from a new approach to eCommerce product discovery to stronger WordPress security and a completely different way of delivering marketing services. This rundown covers the latest updates, including what we’re building with onward, and how it changes the way businesses can approach their marketing.

1. Can Your Online Store Understand What Customers Are Really Looking For?

Most online stores expect customers to know exactly what they’re searching for. But what happens when someone misspells a product name, describes a problem instead of naming a product, or simply asks for a recommendation?

In this article, we introduce three simple tests that reveal how well an eCommerce search experience handles real customer behavior. We’re also exploring a different approach to product discovery, where stores can understand natural language, suggest relevant products, and help customers make buying decisions. On October 29, we demonstrated these possibilities in a live workshop.

Try the three search tests and discover what’s changing in eCommerce.

2. WP Ghost Gets Its New 9G Firewall and More Security Improvements

October brought several important releases for both WP Ghost Premium and the free version, with the introduction of the new 9G Firewall leading the way. This new firewall generation provides the strongest Firewall Strength available in WP Ghost, protecting against the latest 2026 WordPress attacks targeting admin-ajax, the REST API, and uploads.

The updates also improve how the plugin handles trusted IP addresses, custom admin and login paths, SSL verification, and security checks. Additional releases through November 2 and beyond bring improvements to two-factor authentication, WooCommerce compatibility, mapped CSS and JavaScript files, and the overall settings experience.

We also updated pricing information across our WP Ghost websites and store pages.

Explore the October WP Ghost updates and the new 9G Firewall.

3. Squirrly SEO and Our Other Tools Are Learning to Set Themselves Up

One of the biggest changes we’re introducing is the ability for our tools to handle much more of the work themselves. With onward BY AISQ, businesses get access to the Squirrly SEO Business Plan without having to configure everything manually.

The system can select configurations based on the business and its WordPress environment, while also supporting the addition of SEO elements such as schema, meta tags, and Open Graph code on other platforms. The same approach extends across Email Hero, Next Level Marketing AI, Squirrly Social, WP Ghost, and ContentLook AI, reducing the amount of time users need to spend managing individual marketing activities.

Discover how onward is changing the way businesses use our marketing tools.

4. From Individual Marketing Tools to a Complete Marketing Factory

We’re also sharing more about the thinking behind this transition and why we decided to bring everything together into a marketing factory. We’ve seen how much users can achieve with properly configured Squirrly SEO and the advanced workflows inside Next Level Marketing AI, but getting the most out of these tools still required considerable time and knowledge.

The new onward approach uses AISQ’s established SOPs, specialized AI agents created in Claude Code, and dedicated computer environments with browsers to operate the tools and carry out marketing work, with AISQ specialists checking progress and completed tasks.

The factory also follows a milestone-based development process, with its levels and deliverables outlined in a dedicated PDF.

See how the onward marketing factory works.

That’s What’s New Across AISQ | Squirrly!

From helping online stores understand customers more naturally to strengthening WordPress security and making marketing workflows more autonomous, these updates reflect some important changes across our ecosystem. We’re continuing to build tools that help businesses get more from their online presence without having to become full-time marketing experts themselves.

Stay tuned for the next AISQ Progress Update. There’s plenty more happening!