Web Design Agency Adds Social Media as a Retainer without Hiring

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Web Design Agency Adds Social Media as a Retainer without Hiring (17)

Web Design Agency Adds Social Media as a Retainer without Hiring (18)

Web Design Agency Adds Social Media as a Retainer without Hiring (14)

Web Design Agency Adds Social Media as a Retainer without Hiring (15)

Web Design Agency Adds Social Media as a Retainer without Hiring (16)

Web Design Agency Adds Social Media as a Retainer without Hiring (12)

Web Design Agency Adds Social Media as a Retainer without Hiring (11)

Web Design Agency Adds Social Media as a Retainer without Hiring (13)

Web Design Agency Adds Social Media as a Retainer without Hiring (8)

Web Design Agency Adds Social Media as a Retainer without Hiring (10)

Web Design Agency Adds Social Media as a Retainer without Hiring (9)

Web Design Agency Adds Social Media as a Retainer without Hiring (5)

Web Design Agency Adds Social Media as a Retainer without Hiring (6)

Web Design Agency Adds Social Media as a Retainer without Hiring (7)

Web Design Agency Adds Social Media as a Retainer without Hiring (2)

Web Design Agency Adds Social Media as a Retainer without Hiring (4)

Web Design Agency Adds Social Media as a Retainer without Hiring (3)

Web Design Agency Adds Social Media as a Retainer without Hiring (1)

Challenge

The agency specialized in building WordPress sites for local businesses. Development was their comfort zone. Marketing was not.

As their client base grew, more clients began asking this question: “Can you also handle our social media?”

The demand was there, but the agency hesitated. They worried that saying “yes” would either lead to poor-quality work or pull the team away from what they did best.

Declining the requests felt like leaving money on the table. Accepting them felt risky.

Core problem

Delivery was the real bottleneck.

The agency lacked experience creating social media visuals.
They weren’t confident writing posts.
There was no internal workflow for producing, approving, or scheduling content.
Managing multiple tools for writing, design, scheduling, and analytics was chaotic and expensive.
Hiring freelancers or a social media manager would break margins.

As a result, social media felt unpredictable, time-consuming, and hard to standardize. Without a clear system, the agency couldn’t confidently offer it as a service.

Solution

The agency rebuilt how they approached social media using AISQ Meteor, focusing on 3 tools that covered skills, content creation, and delivery.

Learning enough to deliver confidently

They started with Education Cloud PLUS to close the skill gap, and followed practical, task-focused lessons on:

These courses gave the team a practical framework for creating and reviewing social media copy and visuals, even without a creative background.

Generating social content without starting from scratch

Next, they centered their workflow around Next Level Marketing AI.

They used two simple, repeatable workflows:

1) Starting from a topic:

The agency started with a topic relevant to each client’s business.

NLM AI generated an SEO article around that topic, then automatically created social posts designed to promote the article across the client’s profiles.

All approved posts were sent directly to Squirrly Social, where they followed the client’s set posting schedule and were published automaticall

2) Starting from client content:

The agency was also able to use existing evergreen blog posts and service pages, and quickly turn them into social media promotion plans.

In both cases, content was created in batches and reviewed quickly, not written line by line.

All approved posts were sent directly from Next Level Marketing AI into Squirrly Social to be published, removing those messy copy-paste workflows entirely.

Automating posting and keeping feeds active

Inside Squirrly Social, the agency connected all client social profiles and built a repeatable workflow around 3 core features:

Post Groups to organize content by type (educational, promotional, curated), so publishing stayed structured.
AI content curation to keep clients’ feeds looking active, informed, and “in the know” with relevant, quality industry content.
Evergreen 2.0 to revive older posts with AI rewriting. This avoids duplicate captions and allows posts to be reused without feeling repetitive.

This setup ensured that no valuable content was wasted. Client feeds stayed active week after week and social calendars remained full without increasing the team’s workload.