The agency managed mostly service-based companies (lawyers, consultants, health coaches), where trust, credibility, and perceived expertise directly influenced both rankings and conversions.
Content was not enough. Clients needed to be seen as real experts behind their advice, not just sites publishing articles.
And although qualifications existed in real life, they were not clearly or consistently reflected on the website.
Therefore, clients struggled to stand out from competitors offering similar services.
Plus, as Google updates increasingly favored demonstrable expertise, rankings became harder to sustain without strong trust indicators.
At the same time, the agency faced practical constraints that blocked a proper fix:
As a result, E-E-A-T improvements were slow, rankings were fragile, and retainers were harder to defend when results fluctuated.
The agency rebuilt how authority and expertise were presented using 3 of the tools included in the AISQ Meteor package.
Building EEAT signals with Starbox PRO
The agency used Starbox PRO to implement E-E-A-T-focused author bios across client sites.
This is how they were able to to turn faceless content into verifiable trust signals that both Google and AI Search reward.
For each client, they configured:
A key advantage was flexibility.
For example, one therapist client specialized in both therapy for married couples and therapy for teens. Instead of using a single bio, the agency created two separate author bios:
Articles about relationship counseling displayed the first bio. Articles focused on teen mental health displayed the second. This ensured that the visible expertise always matched the topic of the page, strengthening relevance and trust signals for both users and search engines.
Setup took minutes per client, required no coding, and was easy to standardize across multiple sites.
Reinforcing expertise inside the content itself with NLM AI
To support author credibility beyond bios, the agency also used Next Level Marketing AI to generate content that actively reinforced each client’s expertise.
The Personal Brand Content Focus played a key role in this.
For each client, the agency created a Content Focus containing:
This ensured AI-generated articles were not only SEO-optimized, but also naturally referenced the author’s background and experience.
Supporting trust signals with schema via Squirrly SEO
Finally, the agency used Squirrly SEO to implement schema on client sites.
This helped boost search visibility, build authority (E-E-A-T), and improve CTR through rich snippets that highlight author details, increasing overall online presence.
After implementing structured E-E-A-T signals across client sites, the agency saw clear improvements in both performance and client perception.
As a result, retainers became easier to justify and easier to renew.
Author credibility setup became a standardized workflow
EEAT implementation time dropped to minutes per author bio
EEAT and authority updates became easy to maintain and upsell as part of ongoing retainers, without extra hires
Content creation aligned automatically with author expertise, reducing manual editing
Client retention went up 28%
What used to be slow, manual, and hard to package became a repeatable, low-effort service the agency can confidently include in retainers.
Next/
Case Story
