AISQ

|

Squirrly

Content Agency That Didn’t Trust AI Ends Up Using It for Every Client

Agency profile

  • Type: Content marketing agency
  • Core services: SEO blogs, email newsletters and social media posts
  • Team size: 9 people
  • Client model: Monthly retainers
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Challenge

A small digital marketing agency working with 12‑15 clients (mostly small and medium enterprises) that had always relied on human content writers.

They were wary of using AI for content creation; convinced all AI-generated text sounded generic, lacked personality, and couldn’t match the individual voices of their clients.

Core problem

The agency struggled every month to produce fresh blog articles, social media posts and newsletters that felt authentically aligned with each client’s voice.

  • Content creation consumed disproportionate time, writers were expensive, and quality varied.
  • The agency lacked a scalable way to deliver high‑quality, brand‑appropriate content that satisfied clients and freed up internal capacity.
  • They tried using AI tools for content creation, but every draft still required heavy rewriting, tone fixes, and client-specific adjustments. This erased most of the time savings AI was supposed to deliver.

As a result, the agency stopped trusting AI for content quality and went back to fully human workflows, despite rising pressure on margins and delivery speed.

Solution

The agency rebuilt its content workflow using AISQ Meteor, centered around Next Level Marketing AI (NLM AI).

For each client, they defined Content Targeting inside NLM AI, mapping each client’s target audience in detail (including specific pain points).

This made it easy to generate content that spoke directly to each client’s customer personas and addressed their specific challenges.

They then used the Content Focus feature to save client-specific business details the AI should reference while writing, such as

  • brand info
  • services
  • offers
  • and assets

This ensured the content reflected real company context and supported exact goals.

Combined with a custom tone of voice for each client, the content consistently matched how each client wanted to communicate, eliminating the usual “this sounds generic” feedback.

Results

  • Editing time per article dropped by 80%
  • Content output increased by 50% without extra hires
  • Work time reduced to 15–30 minutes per client (to review/edit/approve content)
  • Consistent quality across all clients
  • Content delivery became predictable and repeatable
  • Clients remarked that content “felt more on‑brand”
Using Next Level Marketing AI, the agency is now able to consistently produce content that only needs light editorial review before approval. 

Drafts can be automatically published across blogs, social media, and email campaigns, without the usual back-and-forth or heavy rewriting.

Retention improved naturally as delivery became faster, more consistent, and aligned with each client’s audience, business context, and goals.

Tools inside AISQ Meteor used:

Next Level Marketing AI

(for producing content for blogs, social media, and email)

Squirrly Social

(for scheduling social media posts) 

Email Hero

(for email marketing automation)

  • Delivery cost per client with AISQ Meteor: $3 USD

Operational impact

Editing time per article reduced by 80%

Content output increased by 50% without extra hires

Higher client confidence and stronger retainer retention

Next/

Case Story

Digital Marketing Agency Replaces Freelancers & Cuts Delivery Costs

View case study

View all

10 Elite Tools for Agencies. 1 Stack. Just $400 USD/month.

Crush your software bill

I want to know more

92% of businesses plan to invest in AI this year

AISQ is the presence engine you need.

We turn digital presence into an autonomous AI growth system: used by 25,000+ serious businesses worldwide. Humans make the approvals. the ai agents perform the approved work.
START TODAY