Salesforce has announced two major collaborations — one with OpenAI and another with Stripe — aimed at integrating cutting-edge AI capabilities into its ecosystem and revolutionizing online commerce. The partnership with OpenAI embeds Salesforce’s CRM directly into ChatGPT, giving users the ability to query sales data, review customer conversations, and generate Tableau visualizations right within the chatbot. Meanwhile, the collaboration with Stripe and OpenAI introduces a new “Agentic Commerce Protocol” (ACP), designed to deliver faster, more personalized shopping experiences through conversational AI and instant checkout features.

Key Points:

• Salesforce’s CRM will now surface within ChatGPT, enabling real-time insights and visualizations using OpenAI’s latest models.
• Users can create AI agents and prompts directly in Salesforce via OpenAI’s frontier models.
• New integrations include Agentforce 360 apps in ChatGPT, ChatGPT in Slack, Codex in Slack, and OpenAI in the Agentforce 360 platform.
• The partnership with Stripe and OpenAI introduces the Agentic Commerce Protocol (ACP), integrating instant checkout and conversational AI to simplify online purchases.
• This collaboration provides a unified solution combining Salesforce’s commerce tools, Stripe’s financial infrastructure, and OpenAI’s intelligence.
• Salesforce continues to strengthen its AI capabilities through acquisitions, including Regrello, Informatica, and Convergence.ai, all aimed at advancing agentic process automation and next-gen AI agents.

Key Quotes:

• “As consumers, we already get instant recommendations or insights from ChatGPT,” said Marc Benioff, Salesforce Chair and CEO. “Now enterprises can deliver that same intelligence and immediacy.”
• “Through our collaboration with Stripe on the ACP, we are delivering the unified system designed for the future of agentic commerce, creating a dramatically faster and more personalized path to purchase,” said Nitin Mangtani, General Manager of Commerce Cloud and Retail at Salesforce.

Implications:
These partnerships mark a significant evolution in how AI will power both enterprise productivity and eCommerce. By embedding Salesforce directly into ChatGPT, the company is bridging the gap between conversational AI and enterprise data. The collaboration with Stripe and OpenAI could redefine online shopping by making “agentic commerce” — where AI agents handle transactions and customer interactions — the new standard. Together, these moves position Salesforce as a leader in integrating generative and agentic AI into practical business solutions.

Source: https://www.pymnts.com/news/artificial-intelligence/2025/salesforce-collaborates-ai-projects-with-openai-stripe/

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