After completing website projects, clients often asked the agency to also “add some content.”
To meet that demand, the agency began offering blog posts generated with ChatGPT. The same general workflow was used for multiple clients, with light editing before publishing.
Content was produced and published regularly.
But nothing happened, results-wise.
Articles went live across client websites, but there were no ranking improvements, no meaningful traffic increases, and no clear impact.
Clients were not getting inquiries or visibility from the content they were paying for, and a common comment was that it didn’t really sound like them.
The agency quickly realized two things.
First, they could not properly optimize content for each client. ChatGPT required advanced prompt engineering to produce SEO-specific, client-aware content, and that process was not consistent or scalable.
Second, there was no SEO structure behind the content. Articles were published without internal linking, and without a clear plan to build topic authority or improve domain ranking.
As a result, content remained a one-off deliverable and could not support ongoing retainers.
The agency rebuilt its entire SEO content workflow using AISQ Meteor.
With Next Level Marketing AI, they defined Content Targeting for each client so content was written for a specific audience. They then applied Content Focus to ensure every article supported a concrete client business goal.
This fixed the “generic content” problem.
To address optimization, the agency used Next Level Marketing AI and Squirrly SEO to:
The agency also used Education Cloud PLUS to upskill the team without adding SEO specialists.
They assigned targeted courses focused on:
This gave the team enough SEO understanding to spot issues early, ask better questions, and confidently explain decisions to clients.
With the new workflow in place, content became both easier to produce and easier to justify.
Rewriting and QA time dropped significantly. Content was SEO-optimized, client-specific, and aligned with long-term ranking goals.
Most importantly, the agency could now offer ongoing SEO retainers after the website launch.
Instead of losing clients once projects were complete, they retained them through monthly SEO and content services.
SEO Content creation time reduced by ~90%
One-off projects converted into ongoing SEO content retainers
Zero need to hire an SEO specialist
Content became a paid service
Higher client trust and longer engagements
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