Free course
The internet changed. Search changed. Most businesses haven’t. This free course walks you from “something feels off” to a clear action plan for AI-era visibility.
5 lessons
No prior knowledge needed
Worksheets & templates included
No paywall
Lesson 1
Unaware stage
Traffic is down. Leads are slower. That blog post that used to bring people in barely registers now. You can feel something has changed but you can’t name it yet — and that’s exactly where most businesses are stuck right now. This lesson puts words to that feeling.
What we cover
Lesson 2
Problem aware stage
By the end of this lesson, you’ll recognize your business in the mirror. We walk through how AI has fundamentally changed what “appearing in search” means, and why the old playbook — good SEO, steady content — is no longer enough on its own.
What we cover
Self-audit worksheet
Lesson 3
Solution aware stage
Generative Engine Optimization is the practice of making your business recommendable by AI. It’s not SEO renamed — it’s a different set of signals, a different type of content, and a different relationship with authority. This lesson gives you the framework and your first practical moves.
What we cover
Quick-start actions
Lesson 4
Product aware stage
A complete map of every signal AI search engines use to decide who to recommend — and which tasks correspond to each. Think of this as your GEO operating manual: everything you need to do, categorized, so nothing falls through the cracks.
What we cover
Lesson 5
Action + soft introduction to AISQ Growth
You now know the problem, the solution, and the full task list. This final lesson is about execution: here are the worksheets, templates, and rhythms that make GEO a habit — not a one-time project. And we’ll introduce how AISQ Growth can take this off your plate if you’d prefer.
Weekly social media rhythm (1 post/week)
Post structure template
3–5 relevant hashtags · tag your location if local business
Monthly GEO checklist
How AISQ Growth can help
You can do all of this yourself — these worksheets give you everything you need. You can also work with a freelancer or agency. Or, if you’d like a team that does specifically this — GEO execution, AI visibility, and measurable recommendation growth — that’s what AISQ Growth is built for.
No pressure. Pick the path that fits where you are right now.
Free course
The internet changed. Search changed. Most businesses haven’t. This free course walks you from “something feels off” to a clear action plan for AI-era visibility.
Be recommended by ChatGPT, Perplexity, Claude, Google AI Overviews. GEO (Generative Engine Optimization) is the way to make that happen. We also teach best AEO practices (Answer Engine Optimization), as they go hand in hand. This course is free and stand-alone. You will NOT have to buy any premium or paid plans to learn all the information inside. We will soon add more free lessons. Free and always will be. We’ll do free community events soon, too.
5 lessons
No prior knowledge needed
Worksheets & templates included
No paywall
Why this matters right now
Drop in click-through rate for Google's #1 result, caused by AI Overviews alone
of users go with the AI's top recommendation. Only 10% choose anything ranked third or lower
Higher conversion rate from visitors arriving via LLMs vs. traditional organic search
of all AI citations come from earned third-party mentions — not the brand's own website
The problem
For the past fifteen years, the formula was stable: build a good website, publish helpful content, earn backlinks, rank on Google. That was the game — and you played it well.
Between 2023 and 2026, that game changed fast. A growing share of discovery now happens inside AI assistants. When someone needs an accountant, a solicitor, a SaaS tool, or a local service, millions of them ask ChatGPT or Perplexity first — and follow whatever that answer says. AI Overviews have colonised the top of Google results. The first click is disappearing.
Here are the symptoms that usually bring people to this course:
The site hasn't changed. No penalties. But search visitors are quietly falling month on month.
Search your category in ChatGPT or Perplexity. A competitor you know you're better than appears. You don't.
Publishing consistently, but reach, engagement, and inbound leads from content have softened.
Word of mouth is great, but it means strangers can't find you. Discoverability is low.
They're gaining visibility and mentions in ways not obviously explained by the quality of their work.
The course
Each lesson builds on the last — from problem awareness to practical execution. No prior knowledge needed. Each lesson reads in 6–10 minutes.
01
Something feels off
Traffic is down. Leads are slower. That blog post that used to bring people in barely registers now. You can feel something has changed but you can’t name it yet. This lesson puts words to that feeling.
Why organic traffic shifted
How people search differently now
The zero-click phenomenon
5 symptoms to recognise
Free
02
Naming the problem
By the end of this lesson you’ll recognise your business in the mirror. We walk through how AI has fundamentally changed what “appearing in search” means, and why the old playbook — good SEO, steady content — is no longer enough on its own.
How AI engines decide what to surface
The authority gap explained
Mapping your current AI visibility
5 signs you're invisible to AI search
Free
Self-audit
03
The solution is GEO
Generative Engine Optimization is the practice of making your business recommendable by AI. It’s not SEO renamed — it’s a different set of signals, a different type of content, and a different relationship with authority. This lesson gives you the framework and your first practical moves.
What GEO actually is
3 pillars: authority, freshness, context
Writing for AI citation
Your digital footprint
Free
Worksheet
04
The full GEO task list
A complete map of every signal AI search engines use to decide who to recommend — and which tasks correspond to each. Think of this as your GEO operating manual: everything you need to do, categorised, so nothing falls through the cracks.
Freshness signals
Authority & third-party citations
Structured data & schema
Entity clarity
Review velocity
Free
Checklist
05
Your GEO game plan
You now know the problem, the solution, and the full task list. This final lesson is about execution: worksheets, templates, and rhythms that make GEO a habit — not a one-time project. And we’ll introduce how AISQ Growth can take this off your plate if you’d prefer.
Weekly social post template
Monthly GEO checklist
90-day calendar
Progress tracker
Free
Templates
What you'll walk away with
Every lesson includes something you can use immediately. By the end of the course you’ll have a complete GEO starter kit for your business.
Visibility gain in generative engine responses when content includes citations, statistics, and definitions — verified across 10,000 queries.
More likely to be cited through third-party sources than your own domain. GEO is as much PR as it is content strategy.
Generative AI traffic growth rate vs. organic search. The channel is small today — but the trajectory is the story.
Entity density in heavily-cited content vs. 5–8% in standard English text. Name your tools, people, and brand — specifically.
The research behind this course
Not opinion. Not best guesses. Citations from Ahrefs, Semrush, Growth Memo, Muck Rack, and peer-reviewed research — referenced throughout the lessons.
A structured worksheet to check where your business stands across ChatGPT, Perplexity, and Google AI Overviews today.
Every signal that matters — freshness, authority, entity clarity, reviews, structured data — with a concrete task for each one.
A repeatable 6-line structure that builds AI authority with every post — no copywriting experience required.
Your first three months mapped out week by week, so you start with a plan rather than a blank page.
Eight metrics to measure so you can see what's moving, what isn't, and where to focus next.
Every lesson ends with 2–3 things you can do this week — no technical knowledge required.
Who this course is for
No technical background needed. No SEO experience required. Written for business owners and marketers who want a clear, actionable framework — not a jargon-heavy deep dive.
Local or online, relying on search and content to bring in new clients
Who need to be discoverable to people who don't yet know they exist
Asked "why are we invisible on ChatGPT?" — and needing a research-backed answer
Who want to be in the conversation when buyers are evaluating options
Who want their work cited by AI tools, not just ranked by Google
Who need a clear framework to brief clients on AI visibility
Start now — it's free
Five lessons. Worksheets and templates included. No paywall, no prior knowledge needed.
(I’ve purchased Next Level Marketing AI credits)
AISQ | Squirrly created this web Customer App for all of you who own licenses for AISQ’s Next Level Marketing AI, AISQBusiness, Squirrly SEO, Hide My WP Ghost and more.
Read More about Customer App by AISQ | Squirrly, on the Squirrly Company’s official website
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