The internet changed. Search changed. Most businesses haven’t. This free course walks you from “something feels off” to a clear action plan for AI-era visibility.
Be recommended by ChatGPT, Perplexity, Claude, Google AI Overviews. GEO (Generative Engine Optimization) is the way to make that happen. We also teach best AEO practices (Answer Engine Optimization), as they go hand in hand. This course is free and stand-alone. You will NOT have to buy any premium or paid plans to learn all the information inside. We will soon add more free lessons. Free and always will be. We’ll do free community events soon, too.
5 lessons
No prior knowledge needed
Worksheets & templates included
No paywall
Why this matters right now
Drop in click-through rate for Google's #1 result, caused by AI Overviews alone
of users go with the AI's top recommendation. Only 10% choose anything ranked third or lower
Higher conversion rate from visitors arriving via LLMs vs. traditional organic search
of all AI citations come from earned third-party mentions — not the brand's own website
The problem
For the past fifteen years, the formula was stable: build a good website, publish helpful content, earn backlinks, rank on Google. That was the game — and you played it well.
Between 2023 and 2026, that game changed fast. A growing share of discovery now happens inside AI assistants. When someone needs an accountant, a solicitor, a SaaS tool, or a local service, millions of them ask ChatGPT or Perplexity first — and follow whatever that answer says. AI Overviews have colonised the top of Google results. The first click is disappearing.
Here are the symptoms that usually bring people to this course:
The site hasn't changed. No penalties. But search visitors are quietly falling month on month.
Search your category in ChatGPT or Perplexity. A competitor you know you're better than appears. You don't.
Publishing consistently, but reach, engagement, and inbound leads from content have softened.
Word of mouth is great, but it means strangers can't find you. Discoverability is low.
They're gaining visibility and mentions in ways not obviously explained by the quality of their work.
The course
Each lesson builds on the last — from problem awareness to practical execution. No prior knowledge needed. Each lesson reads in 6–10 minutes.
01
Something feels off
Traffic is down. Leads are slower. That blog post that used to bring people in barely registers now. You can feel something has changed but you can’t name it yet. This lesson puts words to that feeling.
Why organic traffic shifted
How people search differently now
The zero-click phenomenon
5 symptoms to recognise
Free
02
Naming the problem
By the end of this lesson you’ll recognise your business in the mirror. We walk through how AI has fundamentally changed what “appearing in search” means, and why the old playbook — good SEO, steady content — is no longer enough on its own.
How AI engines decide what to surface
The authority gap explained
Mapping your current AI visibility
5 signs you're invisible to AI search
Free
Self-audit
03
The solution is GEO
Generative Engine Optimization is the practice of making your business recommendable by AI. It’s not SEO renamed — it’s a different set of signals, a different type of content, and a different relationship with authority. This lesson gives you the framework and your first practical moves.
What GEO actually is
3 pillars: authority, freshness, context
Writing for AI citation
Your digital footprint
Free
Worksheet
04
The full GEO task list
A complete map of every signal AI search engines use to decide who to recommend — and which tasks correspond to each. Think of this as your GEO operating manual: everything you need to do, categorised, so nothing falls through the cracks.
Freshness signals
Authority & third-party citations
Structured data & schema
Entity clarity
Review velocity
Free
Checklist
05
Your GEO game plan
You now know the problem, the solution, and the full task list. This final lesson is about execution: worksheets, templates, and rhythms that make GEO a habit — not a one-time project. And we’ll introduce how AISQ Growth can take this off your plate if you’d prefer.
Weekly social post template
Monthly GEO checklist
90-day calendar
Progress tracker
Free
Templates
Learn alongside a growing community of marketers, creators, and business owners.
We’ve tested strategies, measured outcomes, and helped clients earn visibility in ChatGPT. This course shares what worked.
Semrush
Ahrefs
Adobe
Growth Memo
Position Digital
SparkToro
Search Engine Land
Neil Patel
Wix
SurferSEO
SimilarWeb
Muck Rack
arXiv
WebFX
AirOps
Writesonic
Otterly
Profound
Dejan.ai
Search Engine Journal
The Next Web
Time
Tech Crunch
Mashable
No paywalls. No subscriptions. No strings attached. Lifetime access from day one.
What you'll walk away with
Every lesson includes something you can use immediately. By the end of the course you’ll have a complete GEO starter kit for your business.
Visibility gain in generative engine responses when content includes citations, statistics, and definitions — verified across 10,000 queries.
More likely to be cited through third-party sources than your own domain. GEO is as much PR as it is content strategy.
Generative AI traffic growth rate vs. organic search. The channel is small today — but the trajectory is the story.
Entity density in heavily-cited content vs. 5–8% in standard English text. Name your tools, people, and brand — specifically.
The research behind this course
Not opinion. Not best guesses. Citations from Ahrefs, Semrush, Growth Memo, Muck Rack, and peer-reviewed research — referenced throughout the lessons.
A structured worksheet to check where your business stands across ChatGPT, Perplexity, and Google AI Overviews today.
Every signal that matters — freshness, authority, entity clarity, reviews, structured data — with a concrete task for each one.
A repeatable 6-line structure that builds AI authority with every post — no copywriting experience required.
Your first three months mapped out week by week, so you start with a plan rather than a blank page.
Eight metrics to measure so you can see what's moving, what isn't, and where to focus next.
Every lesson ends with 2–3 things you can do this week — no technical knowledge required.
Who this course is for
No technical background needed. No SEO experience required. Written for business owners and marketers who want a clear, actionable framework — not a jargon-heavy deep dive.
Local or online, relying on search and content to bring in new clients
Who need to be discoverable to people who don't yet know they exist
Asked "why are we invisible on ChatGPT?" — and needing a research-backed answer
Who want to be in the conversation when buyers are evaluating options
Who want their work cited by AI tools, not just ranked by Google
Who need a clear framework to brief clients on AI visibility
Start now — it's free
Five lessons. Worksheets and templates included. No paywall, no prior knowledge needed.
The company behind the course
AISQ | Squirrly was founded in London in September 2012 and has been profitable every year since 2013, turning a €20,000 angel investment into $4.7M in revenue, entirely from inbound marketing, without spending money on ads. What started as a WordPress SEO plugin has grown into a suite of 29+ products trusted by 25,000 paid clients across 90 countries, including BBC, Microsoft, CyberGhost, TopGear, ThemeIsle, and Telenav.
Squirrly SEO earned the Two-Years-In-A-Row Most Awarded SEO Tool, with 150+ individual awards across G2, Gartner, Capterra, and Software Suggest, earned every consecutive quarter from 2021 through 2026. The plugin has over 3 million installs on WordPress alone, rated 4.7 stars across hundreds of verified reviews. Florin Muresan predicted the rise of generative AI in a paper written in 2010, more than a decade before it became mainstream.
GEO Academy is built by the same team whose strategies generated 700,000+ leads and 300,000 loyal email subscribers, without paid ads. The same commitment to accessible, research-backed education. The same belief that the best marketing knowledge shouldn’t sit behind a paywall.
years building online marketing products
industry awards from G2, Gartner & Capterra
plugin installs across the Squirrly ecosystem
SaaS products, plugins and tools built and sold
paid clients in 90 countries
leads generated from inbound, zero ad spend
email subscribers reading Squirrly content monthly
online students across all courses and programmes
members in the AI Innovators Facebook community
year Florin predicted the rise of generative AI, in writing
Recognised by
Covered by & trusted by
Covered in the press
Who teaches this course
Every instructor in GEO Academy has spent years in the trenches of digital marketing, not as theorists, but as founders, operators, and specialists who have built and sold real products online. No borrowed slides. No recycled frameworks. Everything in this course comes from what actually worked.
Founder & CEO · AISQ | Squirrly
Serial entrepreneur, SEO expert, and the founder of AISQ | Squirrly. Florin has built and sold over 29 products online since 2009, SaaS tools, plugins, apps, and productized services.
He knows from direct experience what it takes to build a product worth discovering, and how to use online marketing to make that discovery happen at scale.
29+ products built & sold
139K+ programme completions
Since 2009 in online business
AI predicted in 2010
Startup Founder · Co-creator, Education Cloud PLUS
Tech startup founder, product manager for major internet startups, and the co-creator of Education Cloud PLUS.
Paul has spent years inside the engine rooms of fast-growing digital businesses, where the gap between “build it and they will come” and actual customer acquisition is painfully visible.
His focus is on the metrics side of marketing: what’s actually moving, what isn’t, and why.
Health Tech founder
Mixpanel specialist
2 podcast co-host
Marketing Lead · AISQ | Squirrly
Marketing Lead at AISQ | Squirrly with over 7 years of hands-on digital marketing experience.
Irina started as a content writer with a Journalism degree, and has since created hundreds of blog posts, landing pages, eBooks, email campaigns, and social media assets that rank, convert, and build genuine brand loyalty.
She brings a storyteller’s instinct to every piece of content she touches, and a marketer’s discipline to making sure it performs.
7+ years in digital marketing
Journalism background
Chief Creative Officer · AISQ | Squirrly
Chief Creative Officer at AISQ | Squirrly and lead content producer with over 10 years building brand identities that stick.
Cristina’s background spans fine art, graphic design, photography, and visual storytelling, disciplines she has continuously refined and combined into a sharp, practical expertise in visual marketing and brand strategy.
She is also an active content creator, with a working understanding of SEO, social media, and what it takes to build a brand that gets noticed.
10+ years in design & brand
CCO at AISQ | Squirrly
(I’ve purchased Next Level Marketing AI credits)
AISQ | Squirrly created this web Customer App for all of you who own licenses for AISQ’s Next Level Marketing AI, AISQBusiness, Squirrly SEO, Hide My WP Ghost and more.
Read More about Customer App by AISQ | Squirrly, on the Squirrly Company’s official website
