Daze, an AI-powered messaging app targeting Gen Z, is making waves ahead of its November 4 launch.
Founded by New York-based entrepreneur Willem Simons, the app brings a creative twist to mobile messaging, offering a visual, social media-like experience with dynamic fonts, styles, and backgrounds.
Daze has already attracted 156,000 sign-ups prelaunch, with demo videos racking up a combined 48 million views on TikTok and Instagram.
The app’s popularity stems from its unique, free-form messaging style that resonates with younger audiences, setting it apart from traditional messaging platforms like iMessage and WhatsApp.
Key Points:
Massive Prelaunch Demand: Daze has over 156,000 users on its waitlist and 48 million views across TikTok and Instagram.
Founder & Vision: Created by Willem Simons, Daze aims to be a fully-featured yet highly creative messenger.
App Features: Allows multi-colored, free-form messaging with graphics, stickers, and custom backgrounds, reminiscent of Instagram Stories.
AI Integration: Daze currently uses AI for creative tools, with plans for deeper AI integration.
Promising Retention Stats: In beta tests, over 50% of users who sent messages returned within 60 days.
Funding & Team: Backed by $5.7 million from investors like a16z and Maveron, the app is developed by a team of seven full-time and one part-time staff.
Key Quotes:
Willem Simons, Founder, told TechCrunch: “Our goal with Daze has been to make a feature complete messenger that is competitive with iMessage, WhatsApp, etc., while still having a suite of really fun and creative features. It is easy to use and utilitarian, but also very free and unconstrained.”
On User Experience: “You can quickly type a message and press send, or drag the message anywhere within the chat.”
Daze’s unique approach could signal a shift in messaging preferences among Gen Z, pushing traditional platforms to integrate more creative, visually engaging features. With its upcoming launch and strong beta retention rates, Daze appears well-positioned to capture a loyal user base in a competitive market dominated by giants like Meta and Apple.
